People Strategy case study

A People Strategy That Listened to Every Shift

35interviews
63survey respondents
25focus groups
2continents

The situation

The question behind the question.

When it is morning at the European headquarters, the operational sites in South America are finishing the night. The organisation runs on both clocks, with teams on rotation at remote sites and a move under way to process-based operations that would change roles, careers and what is asked of leaders. HR wanted a people strategy for 2026–2031 that staff at every site would recognise as theirs. The risk was specific: a strategy drafted where the offices are, heard mostly by the people who work office hours.

As it was asked

“Give us our first people strategy, practical and usable for everyone.”

As we reframed it

Who has to be heard for a strategy to hold at every site? We treated reach as a design requirement: every directorate, job family, seniority level and duty station, heard before a single priority was written.

How we worked

Four moves, one loop.

This engagement ran on the People Centricity Methodology™: four moves turning what people say and do into insight, insight into choices, choices into measured impact — and impact back into evidence.

01

Empathise

Data → Insights

Understand before prescribing.

We started outside in: the organisation’s strategic direction, its move to process-based operations, its workforce data and the trends in its labour markets. Then 247 voices, over 5 months in 3 formats. 35 interviews reached every director, the HR team, programme leads, the ombuds and the staff representatives. 63 people rated the organisation’s people capabilities in a survey. Then 25 focus groups brought together 149 staff and group heads, at headquarters and at the sites in South America, timed around rotations, with evening sessions for shift teams. The problem statement was agreed where the survey’s widest gaps met the focus groups’ first choices.

02

Strategise

Insights → Strategy

Turn insight into choices.

We drafted in strategy sprints with the HR team, then mapped each group’s priorities onto the draft separately: directors, staff representatives, managers and staff, so that no group’s voice was averaged away. The result: 5 priorities, 10 objectives, and 3 enablers written as mutual commitments: for staff, for leaders and for HR, what the organisation asks and what it commits in return. The survey sorted the organisation’s capabilities in 2: 13 to strengthen, 11 to sustain. Some topics raised in the consultation, from pay and recognition to employee relations, were placed outside the strategy on purpose, and the document says so.

03

Realise

Strategy → Impact

Make it real, and make it yours.

Approval came in 2 stages: direction first, money second. Each director had a 45-minute one-to-one before the orientation was decided in January; the staff committee and the unions then worked their comments into the text and endorsed it in February. The second stage carried the cost: a full investment case, with quantified benefits and the cost of inaction, and 3 waves to 2031, each defined by what staff, leaders and HR would gain by its end. The governing council approved it unanimously in June, and we took it back to every site: town halls, a roadshow, the intranet and a brochure. We were then brought back to set up the delivery programme.

04

Analyse

Impact → Data

Measure, learn, return.

Progress is read on 2 clocks as well, a leading one and a lagging one. The attitudinal side takes the last engagement survey as its baseline, mapped to each priority, so staff experience can be measured again on the same questions. The operational side sits in the dashboard of the new HR system and tracks structural change. Above both, 20 programme indicators, from each wave’s deliverables to spending within the approved envelope, are reviewed as each wave closes. None went in unless it was relevant to a priority, within the programme’s control and measurable with data the organisation already holds.

The instrument

Importance against capability, 24 times over

24 capabilities, 2 questions each. The survey took respondents through the PeopleCentriX HR Capability Framework™, across Run, Grow and Shape, and asked 2 questions per capability: how important it will be in 3 to 5 years, and how strong the organisation is at it today, each on a 1-to-5 scale.

The gap is the signal. Importance minus capability gives every capability a gap score. Gaps of 1.5 points or more were flagged for action; the rest became candidates to sustain rather than rebuild.

The staff view on top. In the focus groups, each participant chose the 3 employee-experience themes that mattered most, out of 9, so the survey’s gaps could be read against what staff live day to day.

The outcome: 13 capabilities to strengthen and 11 to sustain, each linked to the objectives it serves.

What moved

What changed, and what didn't.

247voices heard on 2 continents before a line of the strategy was written
Evidence Decision taken Adopted in practice Measured impact
What moved

247 people shaped the strategy before it was written, on 2 continents, from the directors to the teams on evening rotation. The directors approved its direction in January 2026 and its investment case in April; in June, the governing council approved the funded, 3-wave plan unanimously, and the strategy went back to every site.

What didn't move

The consultation surfaced recurring pain points and needs that sat outside HR’s mandate, some of them calling for immediate attention. We raised them with the directors, but could not win the traction to act on them. The strategy covers what HR can move; the rest is still waiting for an owner.

What we'd say to a peer

A strategy heard only during office hours at headquarters will be read as headquarters’ strategy. Schedule the listening around the way people work, by site, rotation and shift, map each group’s priorities separately before you merge them, and take the result back the same way. Reach is what lets a strategy travel to every site, around the clock.

Method note:

Outside-in scan; PeopleCentriX HR Capability Framework™ survey (importance against capability); 25 focus groups on 2 continents; 2-stage approval.

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