Better Attraction

Defining a Distinctive Value Proposition to Attract and Engage the Right Talent

 

In order to build a rewarding employee experience, you need to understand what matters most to your people.”

Julie Bevacqua

Defining a Distinctive Value Proposition to Attract and Engage the Right Talent

Why It Matters

In today’s talent market, your Employee Value Proposition (EVP) is either your unfair advantage or your Achilles’ heel. Yet 65% of candidates abandon recruitment processes when the EVP doesn’t resonate, and only 31% of HR leaders believe employees are satisfied with their current promise (Gartner, 2024). The prize for getting it right is substantial:

  • 69% lower turnover

  • 50% lower salary premiums to attract top talent

  • 29% higher new-hire engagement and early commitment

  • Greater access to passive and high-potential candidates (Gartner & ALP Consulting, 2024).

What Needs to Change

From: A generic EVP that sounds like every other employer in your market.
To: A distinctive, credible, and lived EVP that speaks to the aspirations of the people you most need to hire and keep.

What’s at Stake

  • Are we winning the talent our competitors are chasing — or losing them before they apply?

  • Is our employer brand compelling in the moments that matter most to candidates?

  • How do we prove that our EVP drives measurable recruitment and retention ROI?

How We Have Helped Others

 

 

How We Can Help You

We’ll craft and embed an EVP that is unmistakably yours — one that attracts the right people, accelerates hiring, and builds long-term loyalty by ensuring the promise made to talent is the reality they live.

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