Better Attraction
Defining a Distinctive Value Proposition to Attract and Engage the Right Talent
“In order to build a rewarding employee experience, you need to understand what matters most to your people.”
Defining a Distinctive Value Proposition to Attract and Engage the Right Talent
Why It Matters
In today’s talent market, your Employee Value Proposition (EVP) is either your unfair advantage or your Achilles’ heel. Yet 65% of candidates abandon recruitment processes when the EVP doesn’t resonate, and only 31% of HR leaders believe employees are satisfied with their current promise (Gartner, 2024). The prize for getting it right is substantial:
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69% lower turnover
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50% lower salary premiums to attract top talent
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29% higher new-hire engagement and early commitment
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Greater access to passive and high-potential candidates (Gartner & ALP Consulting, 2024).
What Needs to Change
From: A generic EVP that sounds like every other employer in your market.
To: A distinctive, credible, and lived EVP that speaks to the aspirations of the people you most need to hire and keep.
What’s at Stake
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Are we winning the talent our competitors are chasing — or losing them before they apply?
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Is our employer brand compelling in the moments that matter most to candidates?
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How do we prove that our EVP drives measurable recruitment and retention ROI?
How We Have Helped Others
- Crafting a Global Talent Acquisition Strategy at PharmaCorp (5'000 employees, 50 countries)
- Strengthening Talent Acquisition at PharmaCorp through Skills-Based Assessment (5'000 employees, 50 countries)
- Using People Analytics to Uncover New Hire Attrition at PharmaCorp (5'000 employees, 50 countries)
How We Can Help You
We’ll craft and embed an EVP that is unmistakably yours — one that attracts the right people, accelerates hiring, and builds long-term loyalty by ensuring the promise made to talent is the reality they live.

Empathise — Listen Deeply. See Clearly.
Without understanding your people, any EVP risks being just another marketing slogan. We dive into the expectations, emotions, and frustrations shaping your workforce experience. Through surveys, interviews, focus groups, and benchmarks, we uncover the truth about what your people need — and where your current EVP may fall short.
Your organisation will benefit from:
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A clear, data-driven view of what matters most to your employees and candidates
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Critical insights into why people join, stay, or leave
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A strong foundation of trust built through genuine listening
👉🏼 So you can create a promise rooted in reality, not assumptions.

Strategise — Define Your Authentic Promise.
An EVP must be more than aspirational words — it must feel real. We translate insights into a clear, authentic narrative that reflects who you are, what you stand for, and why people should choose you. Together, we define your EVP pillars — purpose, growth, well-being, recognition, inclusion, flexibility — and craft messaging that resonates internally and externally.
Your organisation will benefit from:
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A differentiated EVP that speaks powerfully to your ideal talent
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Alignment between employee expectations and business strategy
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Messaging frameworks that adapt across roles, locations, and generations
👉🏼 So you can stand out in the talent market — and in the hearts of your people.

Realise — Bring Your Promise to Life.
An EVP can only create real impact when it is deeply embedded into every critical moment that matters across the employee journey. We start by assessing where and how your promise should show up — and where expectation gaps need urgent attention. Together, we map the employee lifecycle — from attraction and onboarding to growth, recognition, and retention — identifying the key moments to bring your EVP to life and the barriers we must overcome.
Your organisation will benefit from:
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A strategic roadmap linking EVP pillars to real employee experiences
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Clear prioritisation of the moments that have the highest impact on employee experience, engagement and success
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Targeted actions to close critical gaps between what’s promised and what’s lived
👉🏼 So you can deliver a consistent, trusted employee experience at every touchpoint.

Analyse — Measure. Learn. Evolve.
The best EVPs never stand still — they grow as your people and business grow.
We implement real-time feedback loops to track EVP impact, monitor sentiment, and benchmark against the market.
From pulse surveys to brand tracking, we give you the tools to detect early risks, capture evolving needs, and continuously refine your promise.
Your organisation will benefit from:
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Ongoing visibility into EVP performance and business impact
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Early warnings to fix minor issues before they grow
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Data-driven insights to keep your EVP future-fit
👉🏼 So you can sustain trust, loyalty, and a competitive edge over time.
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